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Envelope-to: heads@naturallights.biz
Delivery-date: Tue, 10 Feb 2026 21:01:54 +0200
Date: Tue, 10 Feb 2026 13:01:12 -0600 (CST)
From: OneSignal <yoursuccess@onesignal.com>
Reply-To: yoursuccess@onesignal.com
To: heads@naturallights.biz
Message-ID: <1367264012.143390421.1770750072551@abmktmail-batch1e.marketo.org>
Subject: Are you creating crucial customer touchpoints?
MIME-Version: 1.0
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Maintaining a user=E2=80=99s loyalty means going beyond the expected welcom=
e or confirmation email. Here=E2=80=99s how you can get started on creating=
 more touchpoints <https://go.onesignal.com/ODI4LURSRS0wNzYAAAGf5-aG4w60sNE=
K1FzephKFNU1r9gowLglsUtYkwsU1C8ZVY0LMzlvMQiMNqgQ6UUWDxBmRSGc=3D> with your =
audience:
Transactional or Promotional?

Most companies already use transactional emails in their marketing; however=
, a healthy balance between those emails and promotions creates an opportun=
ity for more engagement.
Transactional
When delivering a purchase like ticket confirmations, there=E2=80=99s an op=
portunity to draw a user back to your app by instructing them on how to vie=
w in-app purchases.
Transactional
Fintech companies are using more playful tones in their email copy, which i=
s a great way to showcase your brand personality.
Promotional
A classic receipt email can provide information about rewards, coupons, or =
a way to give feedback to keep the connection alive.
Promotional
Utilize newsletters to keep your customers informed about necessary updates=
 but also tease upcoming releases or an option to leave a review.
You can quickly edit and send emails like these with OneSignal=E2=80=99s cu=
rated email templates directly in our platform <https://go.onesignal.com/OD=
I4LURSRS0wNzYAAAGf5-aG4_VmWDIo2m4AUFFF8eHOCwPQS6LWuMJn2dHVP72JSnX4ggUfRMMn7=
d5WWi8xDl7fvzc=3D>. Generate more opportunities with email today by speakin=
g with our team to ensure your plan is ready to support your needs.
${btn_text}   =20
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AAAGf5-aG4wgzdJJplHXg-lHgqdPK_14Hm6rpDvTKklVBORb3jFlwtYJhFl3myhtdIpd6XZ5NML=
0=3D>
OneSignal, 201 South B Street, Suite 200, San Mateo, CA 94401
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uaz19-aWwt3316Tsta2cM2DCFZcy4nHtf5IIu_I3TpKBngt-9HXa0kBjR8FD0cxszvs3n55CrLV=
Un8YFVDiMrLZFX9BSjR]]>.

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 font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Aria=
l, sans-serif; font-size: 18px; line-height: 1.666; margin-bottom: 0;">
 Maintaining a user=E2=80=99s loyalty means going beyond the expected welco=
me or confirmation email. Here=E2=80=99s how you can get started on creatin=
g=20
<a href=3D
"https://go.onesignal.com/ODI4LURSRS0wNzYAAAGf5-aG49D0bYUpSlxCvsVr16w89pOwT=
GlipjxDQl48yvdiUnhE5O33IP6SbyVDNCFxTy81mko=3D" target=3D"_blank"
>more touchpoints</a> with your audience:=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
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<tbody>=20
<tr>=20
<td class=3D"card-content" style=3D"box-sizing: border-box; font-family: 'N=
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<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presentatio=
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<tbody>=20
<tr>=20
<td>=20
<div class=3D"mktoText" id=3D"item-list-4ae320176a-b381-4adb-ac54-8cc4243bb=
3a3" style=3D"color: #051B2C; font-weight: normal; margin: 0; padding: 0; f=
ont-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial,=
 sans-serif; font-size: 18px; line-height: 1.666; margin-bottom: 24px;">=20
<h2>Transactional or Promotional?<br></h2> Most companies already use trans=
actional emails in their marketing; however, a healthy balance between thos=
e emails and promotions creates an opportunity for more engagement.=20
<br>=20
</div>=20
 <p id=3D"item-1" style=3D"font-weight: normal; padding: 0; =
font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial=
, sans-serif; font-size: 18px; line-height: 1.666; color: #FFFFFF; margin-b=
ottom: 0; display: flex; align-items: flex-start;"> </p>=20
<div style=3D"display: flex; align-items: flex-center; margin-bottom: 16px;=
">=20
<div class=3D"mktoImg" id=3D"item-1bab65aa3c-6224-4628-abf7-850725698d5a" s=
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false">=20
<a><img alt=3D"icn-checkmark.png" src=3D"https://learn.onesignal.com/rs/828=
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a>=20
</div>=20
<span class=3D"mktoText" id=3D"item-1bbe88507af-8558-4461-bb5b-6fffeb687db6=
" style=3D"font-weight: normal; margin: 0; padding: 0; font-family: 'Nunito=
 Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-s=
ize: 18px; line-height: 1.666; color: #051B2C;"><b>Transactional</b><br>Whe=
n delivering a purchase like ticket confirmations, there=E2=80=99s an oppor=
tunity to draw a user back to your app by instructing them on how to view i=
n-app purchases.<br></span>=20
</div>=20
 <p id=3D"item-2" style=3D"font-weight: normal; padding: 0; =
font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial=
, sans-serif; font-size: 18px; line-height: 1.666; color: #FFFFFF; margin-b=
ottom: 0; display: flex; align-items: flex-start;"> </p>=20
<div style=3D"display: flex; align-items: flex-center; margin-bottom: 16px;=
">=20
<div class=3D"mktoImg" id=3D"item-2b24ba73ed-7453-45d5-a8d1-3bb7f6600c41" s=
tyle=3D"margin-right: 16px;" mktolockimgsize=3D"false" mktolockimgstyle=3D"=
false">=20
<a><img alt=3D"icn-checkmark.png" src=3D"https://learn.onesignal.com/rs/828=
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a>=20
</div>=20
<span class=3D"mktoText" id=3D"item-2bb21c23892-0e92-4b0b-a28f-e0c56639f238=
" style=3D"font-weight: normal; margin: 0; padding: 0; font-family: 'Nunito=
 Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-s=
ize: 18px; line-height: 1.666; color: #051B2C;"><b>Transactional</b><br>Fin=
tech companies are using more playful tones in their email copy, which is a=
 great way to showcase your brand personality.<br></span>=20
</div>=20
 <p id=3D"item-3" style=3D"font-weight: normal; font-family:=
 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif=
; font-size: 18px; line-height: 1.666; color: #FFFFFF; margin-bottom: 0; di=
splay: flex; align-items: flex-start;"> </p>=20
<div style=3D"display: flex; align-items: flex-center; margin-bottom: 16px;=
">=20
<div class=3D"mktoImg" id=3D"item-3b9c63d04e-b4ea-4819-b05d-6b15abe559d1" s=
tyle=3D"margin-right: 16px;" mktolockimgsize=3D"false" mktolockimgstyle=3D"=
false">=20
<a><img alt=3D"icn-percentage.png" src=3D"https://learn.onesignal.com/rs/82=
8-DRE-076/images/icn-percentage.png" width=3D"27" height=3D"36" style=3D"">=
</a>=20
</div>=20
<span class=3D"mktoText" id=3D"item-3bb819503d8-7889-4abf-a657-24cf44edb341=
" style=3D"font-weight: normal; margin: 0; padding: 0; font-family: 'Nunito=
 Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; font-s=
ize: 18px; line-height: 1.666; color: #051B2C;"><b>Promotional</b><br>A cla=
ssic receipt email can provide information about rewards, coupons, or a way=
 to give feedback to keep the connection alive.</span>=20
<p></p>=20
</div>=20
=20
<div id=3D"item-4" style=3D"font-weight: normal; margin-bottom: 24px; paddi=
ng: 0; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica=
, Arial, sans-serif; font-size: 18px; line-height: 1.666; color: #FFFFFF; d=
isplay: flex;">=20
<div style=3D"display: flex; align-items: flex-start;">=20
<div class=3D"mktoImg" id=3D"item-4-iconb2d3683b6-a314-4839-8cc4-4469f7648e=
dc" style=3D"margin-right: 16px;" mktolockimgsize=3D"false" mktolockimgstyl=
e=3D"false">=20
<a><img src=3D"https://learn.onesignal.com/rs/828-DRE-076/images/icn-percen=
tage.png" alt=3D"icn-percentage.png" width=3D"27" height=3D"36" style=3D"">=
</a>=20
</div>=20
<span class=3D"mktoText" id=3D"item-4-textb6eba9b06-cd06-4c40-ba19-098a4cd4=
85c2" style=3D"font-weight: normal; margin: 0; padding: 0; font-family: 'Nu=
nito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; fo=
nt-size: 18px; line-height: 1.666; color: #051B2C;"><b>Promotional</b><br>U=
tilize newsletters to keep your customers informed about necessary updates =
but also tease upcoming releases or an option to leave a review.<br></span>=
=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
<td class=3D"emailButton btn btn-primary mktoText" id=3D"mm4iydwlol-a1e01bf=
864-2687-467f-ad1c-08a325da7c33" style=3D"padding-top: 0px; box-sizing: bor=
der-box; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helveti=
ca, Arial, sans-serif; font-size: 18px; line-height: 1.666; border-radius: =
4px; text-align: center; background-color: #ffffff;" align=3D"center" bgcol=
or=3D"#ffffff"></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table class=3D"card mktoModule" id=3D"adfwcrd14d2b2895-ccd1-42fc-bd45-dae2=
bc1cf191" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presenta=
tion" style=3D"box-sizing: border-box; min-width: 100%; mso-table-lspace: 0=
pt; mso-table-rspace: 0pt; background: #FFFFFF; border-radius: 0; margin-bo=
ttom: 0px; width: 100%; border-collapse: separate;" width=3D"100%">=20
<tbody>=20
<tr>=20
<td class=3D"card-content" style=3D"box-sizing: border-box; font-family: 'N=
unito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; f=
ont-size: 18px; line-height: 1.666; padding: 24px;">=20
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presentatio=
n" style=3D"width: 100%;" width=3D"100%">=20
<tbody>=20
<tr>=20
<td>=20
<div class=3D"mktoText" id=3D"vwhesqq4ccd8bc6-cd9a-415f-880e-b5b6510cc22e" =
style=3D"color: #051B2C; font-weight: normal; margin: 0; padding: 0; font-f=
amily: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans=
-serif; font-size: 18px; line-height: 1.666; margin-bottom: 24px;">
 You can quickly edit and send emails like these with OneSignal=E2=80=99s c=
urated email templates=20
<a href=3D
"https://go.onesignal.com/ODI4LURSRS0wNzYAAAGf5-aG47XloDImwymFJgeUl5dg6xV3B=
hqdmcmtF6b06ct2hY4Edbcof9i63A6F4NYNxFzqGiI=3D" target=3D"_blank"
>directly in our platform</a>. Generate more opportunities with email today=
 by speaking with our team to ensure your plan is ready to support your nee=
ds.=20
<br>=20
</div> </td>=20
</tr>=20
<tr>=20
<td class=3D"emailButton btn btn-primary mktoText" id=3D"mm4iydwlol6abec089=
-e6e0-4aee-b24f-4ab37d35b259" style=3D"padding: 0px; box-sizing: border-box=
; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Ari=
al, sans-serif; font-size: 18px; line-height: 1.666; border-radius: 4px; te=
xt-align: center; background-color: #ffffff;" align=3D"center" bgcolor=3D"#=
ffffff">=20
=20
 <a href=3D
"https://go.onesignal.com/ODI4LURSRS0wNzYAAAGf5-aG404mmWTA3ymLI24Q24luRxapj=
LGlN8YIDn3u3K600j4JI4Pv7yS9Ab7QWbpgHDFGTEA=3D" style=3D"box-sizing: border-=
box; border: solid 1px #4346ce; border-radius: 4px; cursor: pointer; displa=
y: inline-block; font-size: 18px; font-weight: 400; margin: 0; padding: 8px=
 24px; text-decoration: none; text-transform: none; background-color: #4346=
ce; color: #FFFFFF;"
> Discuss your needs </a>=20
</td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table cellpadding=3D"0" class=3D"footer mktoModule" id=3D"ftr" cellspacing=
=3D"0" border=3D"0" role=3D"presentation" style=3D"box-sizing: border-box; =
min-width: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; width: 100%;=
 color: #74808B; font-size: 0.75rem; border-collapse: separate; padding-top=
: 24px;" width=3D"100%">=20
<tbody>=20
<tr style=3D"color: #74808B; font-size: 0.75rem;">=20
<td class=3D"align-center" style=3D"box-sizing: border-box; font-family: 'N=
unito Sans', 'Helvetica Neue', 'Helvetica', Helvetica, Arial, sans-serif; l=
ine-height: 1.666; color: #74808B; font-size: 0.75rem; text-align: center; =
padding: 24px 0px 24px 0px; border-top: 1px solid #E5E8EB;" align=3D"center=
">=20
<div class=3D"mktoText" id=3D"ftruu" style=3D"font-weight: normal; margin: =
0; margin-bottom: 16px; padding: 0; font-family: 'Nunito Sans', 'Helvetica =
Neue', 'Helvetica', Helvetica, Arial, sans-serif; line-height: 1.666; color=
: #74808B; font-size: 0.75rem; display: True;">
 Love using OneSignal?=20
<a href=3D
"https://go.onesignal.com/ODI4LURSRS0wNzYAAAGf5-aG4wgzdJJplHXg-lHgqdPK_14Hm=
6rpDvTKklVBORb3jFlwtYJhFl3myhtdIpd6XZ5NML0=3D" style=3D"box-sizing: border-=
box; color: #74808B; font-size: 0.75rem; text-decoration: underline;"
>Refer a friend and earn a reward!</a>=20
</div>=20
<table class=3D"social-icons" cellpadding=3D"0" cellspacing=3D"0" border=3D=
"0" role=3D"presentation" style=3D"box-sizing: border-box; width: 100%; mso=
-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: center;" width=3D"10=
0%" align=3D"center">=20
<tbody>=20
<tr>=20
<td align=3D"center" style=3D"padding-bottom: 16px;">=20
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"presentatio=
n" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; text-align: cente=
r;">=20
<tbody>=20
<tr>=20
<td style=3D"padding: 0 8px;"> <a href=3D
"https://go.onesignal.com/ODI4LURSRS0wNzYAAAGf5-aG491yQgGcC7hWenveKn9iJejC8=
j4VJmxoOQTDVKkiWi-75khvyBwRzCMCcb7E6Gi0RGU=3D"
> <img src=3D"https://learn.onesignal.com/rs/828-DRE-076/images/facebook--e=
1b2abfa-7b4a-4b43-8947-9503562c274f.png" alt=3D"Facebook" width=3D"32" styl=
e=3D"display: inline-block; vertical-align: middle; border: 0;"> </a> </td>=
=20
<td style=3D"padding: 0 8px;"> <a href=3D
"https://go.onesignal.com/ODI4LURSRS0wNzYAAAGf5-aG41xsEZgGBfQZxiSihx2i8ZfZJ=
UMQPLmIeY6FRUdbXHtcBFNtqU216mzuA7u4gF4iXRs=3D"
> <img src=3D"https://learn.onesignal.com/rs/828-DRE-076/images/instagram--=
33e28b98-14c4-417c-bb4f-b1e3aaa7b3ce.png" alt=3D"Instagram" width=3D"32" st=
yle=3D"display: inline-block; vertical-align: middle; border: 0;"> </a> </t=
d>=20
<td style=3D"padding: 0 8px;"> <a href=3D
"https://go.onesignal.com/ODI4LURSRS0wNzYAAAGf5-aG419RQ_eSh_v1otBiAB7SoeXeQ=
a5VDfalAqsZO2X2Ug71w2cZxkZZIXWz67NHTTTkXHI=3D"
> <img src=3D"https://learn.onesignal.com/rs/828-DRE-076/images/linkedin--6=
caddd0c-7bb9-4a0d-8d00-4892d157f03a.png" alt=3D"Linkedin" width=3D"32" styl=
e=3D"display: inline-block; vertical-align: middle; border: 0;"> </a> </td>=
=20
<td style=3D"padding: 0 8px;"> <a href=3D
"https://go.onesignal.com/ODI4LURSRS0wNzYAAAGf5-aG44shey92H7NZ5YwpKHTjXiU4X=
1GXAHqfZ3xhb9iynluFTCk3VD7Ej-tROoyk-CyUgBc=3D"
> <img src=3D"https://learn.onesignal.com/rs/828-DRE-076/images/Twitter.png=
" alt=3D"Twitter" width=3D"32" style=3D"display: inline-block; vertical-ali=
gn: middle; border: 0;"> </a> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>=20
<div class=3D"mktoText" id=3D"sdfjldf" style=3D"font-weight: normal; margin=
: 0; margin-bottom: 16px; padding: 0; font-family: 'Nunito Sans', 'Helvetic=
a Neue', 'Helvetica', Helvetica, Arial, sans-serif; line-height: 1.666; col=
or: #74808B; font-size: 0.75rem;">
 OneSignal, 201 South B Street, Suite 200, San Mateo, CA 94401=20
</div>=20
<div class=3D"mktoText" id=3D"sjhweir" style=3D"font-weight: normal; margin=
: 0; padding: 0; font-family: 'Nunito Sans', 'Helvetica Neue', 'Helvetica',=
 Helvetica, Arial, sans-serif; line-height: 1.666; margin-bottom: 0; color:=
 #74808B; font-size: 0.75rem;">
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ight: 1.666;"> </td>=20
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Sid Gifari From Gifari Industries - BD Cyber Security Team