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Return-Path: <828-DRE-076.0.234292.0.0.15878.9.659008@bounce.try.onesignal.com> Delivered-To: heads@naturallights.biz Received: from mgh-web11.maghost.ro by mgh-web11.maghost.ro with LMTP id GPo5J68VJmokohMAJwI5NA (envelope-from <828-DRE-076.0.234292.0.0.15878.9.659008@bounce.try.onesignal.com>) for ; Mon, 08 Jun 2026 04:06:55 +0300 Return-path: <828-DRE-076.0.234292.0.0.15878.9.659008@bounce.try.onesignal.com> Envelope-to: heads@naturallights.biz Delivery-date: Mon, 08 Jun 2026 04:06:55 +0300 Received: from bounce.try.onesignal.com ([192.28.145.32]:42803) by mgh-web11.maghost.ro with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384 (Exim 4.99.2) (envelope-from <828-DRE-076.0.234292.0.0.15878.9.659008@bounce.try.onesignal.com>) id 1wWOS7-00000005Owt-2CEO for heads@naturallights.biz; Mon, 08 Jun 2026 04:06:55 +0300 X-MSFBL: 5BYBgESCfJBvVTl307AKP52Hsm9B5gbu8z/j/HDs6aw=|eyJ1IjoiODI4LURSRS0 wNzY6MDoxODg3OToxMTU0NTE6NjUyOTQ0OjE1ODc4Ojk6MjM0MjkyOjY1OTAwOCI sImciOiJiZy1hYmQtOTc2IiwiYiI6ImR2cC0xOTItMjgtMTQ1LTMyIiwiciI6Imh lYWRzQG5hdHVyYWxsaWdodHMuYml6In0= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1780880773; s=m1; d=info.onesignal.com; i=@info.onesignal.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=tFACX0JXpakVhy/frZQqLsUXALfoXqYwomLc8CfOEpU=; b=eCkAGMoEIcEJxVHR2nW8vF2xuvnWZFCc4LniuE5hf9+Wn3U3s7HmrfCT4MxCwDGu MiZJUNmcRXpQIo+5eL82io7eYXeihax9Fue7JEjXGxd+atWTeXRMcSqY7+TXi0rE/tK VtxY3u4aZdNFgX4PFAxdUA2fitPkxndoB8lDS80OkUAs8VCLpVgNPLXAZe+c//uZycf YTEMwuBbHPoVCvYkV3hPPse2F7fsIZOaxeUmBDVQfZLSqzWYWXPHxkAL9vAOomkN8b3 ny12JF1j7v0yAwyKc+VZp2tfISSyTIYLC4/54sRSRNUDdwnXO1wpnXRdlR5toJFM07S ph/FMJEbHw== DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1780880773; s=m1; d=mktdns.com; i=@mktdns.com; h=List-Unsubscribe:List-Unsubscribe-Post:Content-Type:MIME-Version:Subject:To:From:Date; bh=tFACX0JXpakVhy/frZQqLsUXALfoXqYwomLc8CfOEpU=; b=OeJtrt0DtL55k8JJ0krJqH7dvliH89Hbqs7O8YAF38xlBVQIwXrc/ICVgVm0CaS3 jkZT4CpwTQimOW7HzA7n+Z3VbODVD1WeFkJQrWAODrz9Nr+l+ad2K5dyRPZ9rdlB/Zy bbmxK/1qikqWbxV3bFz9+f8/IVXyIiCNoAT7kvfI= Date: Sun, 7 Jun 2026 20:06:13 -0500 (CDT) From: OneSignal Reply-To: team@info.onesignal.com To: heads@naturallights.biz Message-ID: <1026365895.4707808.1780880773185@marketo-platform--email-sender-prod-batch-cluster-588c84d5r7wh5> Subject: The push playbook from one of Hong Kong's largest publishers MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_4707807_536115703.1780880773185" X-Binding: bg-abd-976 List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: , X-MarketoID: 828-DRE-076:0:18879:115451:652944:15878:9:234292:659008 X-Mailfrom: 828-DRE-076.0.234292.0.0.15878.9.659008@bounce.try.onesignal.com X-MktArchive: false X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-MktMailDKIM: true ------=_Part_4707807_536115703.1780880773185 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable "We can't spam push notifications or people will get annoyed. I would defin= itely uninstall an app that does that to me." -Samual=C2=A0Yeung, Digital L= ead at Sing Tao One of Hong Kong's largest news publishers sends hundreds of millions of pu= shes every month. Ensuring their users aren't overwhelmed with irrelevant m= essages is key to their engagement strategy. In our newest case study , se= e how Sing Tao uses behavior-based segmentation in OneSignal to deliver the= right story to the right reader, recover lapsed readers with re-engagement= campaigns, and lift push CTR 8.5x, all without burning out the audience. ${btn_text} =20 ${btn_text} <[[${btn_url}]]> OneSignal, 201 South B Street, Suite 200, San Mateo, CA 94401 You received this because you subscribed to updates from OneSignal.=20 No longer interested?=20 Unsubscribe or Manage Preferences <[[https://learn.onesignal.com/Unsubscrib= ePage.html?mkt_unsubscribe=3D1&mkt_tok=3DODI4LURSRS0wNzYAAAGiQ7zAPZKVKnw2Ms= wlTGiRTqly0Oml-qMYoX5rv4mLm-NVOIoAI680VjhvqYzJT5ZGqriHEidD1UxQ7MYudOpOqTYDB= vv4v7FRY5fKTbWqIEvI]]>. ------=_Part_4707807_536115703.1780880773185 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: 7bit OneSignal

"We can't spam push notifications or people will get annoyed. I would definitely uninstall an app that does that to me." -Samual Yeung, Digital Lead at Sing Tao

One of Hong Kong's largest news publishers sends hundreds of millions of pushes every month. Ensuring their users aren't overwhelmed with irrelevant messages is key to their engagement strategy.

In our newest case study, see how Sing Tao uses behavior-based segmentation in OneSignal to deliver the right story to the right reader, recover lapsed readers with re-engagement campaigns, and lift push CTR 8.5x, all without burning out the audience.

Read the story

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