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Date: Tue, 10 Feb 2026 13:01:12 -0600 (CST)
From: OneSignal
Reply-To: yoursuccess@onesignal.com
To: heads@naturallights.biz
Message-ID: <1367264012.143390421.1770750072551@abmktmail-batch1e.marketo.org>
Subject: Are you creating crucial customer touchpoints?
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Maintaining a user=E2=80=99s loyalty means going beyond the expected welcom=
e or confirmation email. Here=E2=80=99s how you can get started on creating=
more touchpoints with your =
audience:
Transactional or Promotional?
Most companies already use transactional emails in their marketing; however=
, a healthy balance between those emails and promotions creates an opportun=
ity for more engagement.
Transactional
When delivering a purchase like ticket confirmations, there=E2=80=99s an op=
portunity to draw a user back to your app by instructing them on how to vie=
w in-app purchases.
Transactional
Fintech companies are using more playful tones in their email copy, which i=
s a great way to showcase your brand personality.
Promotional
A classic receipt email can provide information about rewards, coupons, or =
a way to give feedback to keep the connection alive.
Promotional
Utilize newsletters to keep your customers informed about necessary updates=
but also tease upcoming releases or an option to leave a review.
You can quickly edit and send emails like these with OneSignal=E2=80=99s cu=
rated email templates directly in our platform . Generate more opportunities with email today by speakin=
g with our team to ensure your plan is ready to support your needs.
${btn_text} =20
${btn_text} <[[${btn_url}]]>
Love using OneSignal?=20
Refer a friend and earn a reward!
OneSignal, 201 South B Street, Suite 200, San Mateo, CA 94401
You received this because you subscribed to updates from OneSignal.
No longer interested?=20
Unsubscribe or Manage Preferences <[[https://learn.onesignal.com/Unsubscrib=
ePage.html?mkt_unsubscribe=3D1&mkt_tok=3DODI4LURSRS0wNzYAAAGf5-aG43P6NnO-kr=
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Un8YFVDiMrLZFX9BSjR]]>.
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Maintaining a user=E2=80=99s loyalty means going beyond the expected welco=
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Transactional or Promotional?
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Transactional Whe=
n delivering a purchase like ticket confirmations, there=E2=80=99s an oppor=
tunity to draw a user back to your app by instructing them on how to view i=
n-app purchases. =20
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Transactional Fin=
tech companies are using more playful tones in their email copy, which is a=
great way to showcase your brand personality. =20
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Promotional A cla=
ssic receipt email can provide information about rewards, coupons, or a way=
to give feedback to keep the connection alive.=20
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Promotional U=
tilize newsletters to keep your customers informed about necessary updates =
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You can quickly edit and send emails like these with OneSignal=E2=80=99s c=
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